In a bid to expand its multimedia reach, X, previously known as Twitter, is gearing up to roll out a specialised TV application tailored for video content uploaded to the social networking platform. CEO Linda Yaccarino revealed the imminent launch of the new app on Tuesday, emphasising its aim to deliver "real-time, engaging content to your smart TVs."
Drawing parallels with YouTube's interface, a teaser video shared by Yaccarino showcases the app's familiar layout. One of the app's key features will be its trending video algorithm, curated to keep users abreast of popular content personalised to their preferences. Additionally, AI-driven topic categorisation will organise videos by subject matter, enhancing user experience.
Notably, the app will support seamless cross-device viewing, enabling users to transition from mobile to TV screens without interruption. Yaccarino also highlighted enhanced video search capabilities and assured compatibility with "most smart TVs."
While an official launch date remains unspecified, Yaccarino assured users that the app will debut "soon." This initiative aligns with her broader vision to transform the social media platform into a "video first" hub, fostering free expression and diverse content. Presently, the platform hosts original shows featuring notable figures such as former congresswoman Tulsi Gabbard and former Fox Sports host Jim Rome. Elon Musk's cancellation of a talk show deal with former CNN anchor Don Lemon adds further intrigue to the platform's evolving content landscape.
The announcement follows closely on the heels of Truth Social, a social media platform under Donald Trump's media company, unveiling plans for its own live TV streaming service. Emphasising a focus on "news networks," "religious channels," and content deemed suppressed elsewhere, the platform aims to carve out a distinct niche in the media landscape.