Volleyball World, the commercial arm of international volleyball competitions, has partnered with TGI Sport to introduce digital overlay technology in live broadcasts. The collaboration aims to enhance the viewing experience by integrating real-time statistics, interactive content, and targeted advertising into match coverage, making broadcasts more engaging and informative for fans.
The new overlay system developed by TGI Sport will allow broadcasters to insert virtual graphics onto the live video feed without disrupting the on-court action. This means viewers will see enhanced data visualisations, player statistics, and match insights while watching in real-time. The technology also enables region-specific advertising, ensuring sponsors can deliver tailored messages to audiences based on the location of the broadcast.
As digital transformation continues to reshape sports broadcasting, interactive features are becoming an essential part of live sports coverage. Volleyball World’s partnership with TGI Sport will introduce elements such as:
Live Performance Analytics – Real-time stats on spike speeds, defensive plays, and player efficiency ratings displayed during broadcasts.
Momentum Tracking Visualisations – Graphical insights into how teams are performing over the course of a match, giving fans a better understanding of key moments.
On-Screen Fan Interaction Prompts – Opportunities for viewers to engage with matches through polls, social media integrations, and real-time discussions.
The initiative is expected to increase audience engagement, offering a more immersive experience for fans while also creating new commercial opportunities for sponsors and broadcasters. The ability to overlay sponsor branding, in-game promotions, and interactive ads within the live feed provides an innovative way to integrate marketing without disrupting the natural flow of the game.
Finn Taylor, CEO of Volleyball World, highlighted the importance of this collaboration in keeping volleyball at the forefront of sports media innovation. “The way audiences consume sports is evolving, and we want to ensure that volleyball remains at the cutting edge of these advancements. By working with TGI Sport, we are able to offer a richer, more engaging experience while also unlocking new opportunities for sponsors and broadcasters.”
The rollout of the digital overlay technology will begin with select Volleyball World events before expanding across international competitions. The phased implementation will allow broadcasters and tournament organisers to refine and adapt the system based on viewer feedback and technical performance.
This partnership follows a broader trend in sports media, where leagues and federations are embracing data-driven enhancements to improve broadcast engagement. Traditional sports coverage is shifting from static camera feeds to dynamic, interactive content, ensuring that live sports remain competitive in an era where digital entertainment is rapidly evolving.
By investing in innovative broadcast solutions, Volleyball World is positioning itself as a leader in modern sports presentation. With the introduction of real-time data overlays and interactive elements, the organisation is ensuring that volleyball remains engaging, informative, and commercially viable in a highly competitive global sports market.