The Saudi Pro League (SPL) has named TikTok as its official Digital Partner for the 2024-25 season, aiming to enhance fan engagement both regionally and globally. Central to this partnership is the launch of the SPL Exclusive Hub, offering fans behind-the-scenes content, player interviews, and immersive experiences through TikTok’s interactive features. Additionally, TikTok creators will gain exclusive access to matchday and training content, fostering creative storytelling and deepening connections between fans and their favourite teams. In return the SPL will offer exclusive content available only on TikTok, with the aim of giving fans unique insights into the league, its clubs and players.
With over 2.5 million followers and 44.2 million likes, the SPL’s TikTok presence has become a key platform for football enthusiasts. The collaboration will introduce the #SaudiLeague hashtag to further extend the league’s digital reach, blending sports and creativity in a unique way. TikTok will support this partnership with a robust media campaign, positioning the SPL as a leader in digital innovation within the sports sector.
SPL CEO Omar Mugharbel highlighted the partnership as a “digital revolution,” noting that the TikTok hub will serve as an immersive, interactive home for football fans, setting a global standard for fan engagement. TikTok’s Kinda Ibrahim praised the collaboration, aligning it with Saudi Arabia’s rich footballing history and the SPL’s goal of becoming a leading global football league.