Strava Acquires Runna to Enhance In-App Training Plans and Coaching Tools

Strava has announced the acquisition of UK-based digital coaching app Runna, a move aimed at strengthening the platform’s structured training capabilities for its global running community. The deal will see Runna’s personalised training technology and team fully integrated into Strava’s ecosystem.

Founded in 2021, Runna has developed a loyal user base by providing personalised, coach-developed training plans for runners of all levels—from 5k beginners to marathon participants. The app integrates with major wearables, including Garmin, Apple Watch, and Coros, and adapts workouts based on user goals, progress, and fitness data. These existing features will continue to be supported within Strava, offering users structured routines directly through the app.

The integration of Runna’s platform will take place gradually over the coming months. According to official statements, Strava users can expect in-app access to guided running plans and custom coaching features before the end of 2025. The aim is to expand Strava’s offering beyond performance tracking and into fully supported, goal-driven training support.

Michael Horvath, CEO of Strava, described the acquisition as “a natural extension of our mission to help people lead healthier, more active lives.” He added that Runna’s coaching system complements Strava’s focus on social connection and fitness data: “Together, we’ll deliver a more holistic training experience for runners across the globe.”

Runna co-founders Ben Parker and Dom Bracher will join Strava’s product team, along with their engineering and coaching staff. The financial terms of the deal have not been disclosed, but both companies have confirmed that Runna’s standalone app will remain live during the transition period.

This acquisition is part of Strava’s broader strategy to enhance its subscription-based services. By embedding Runna’s training plans into the core platform, Strava aims to increase user engagement and retention, particularly among premium users who value coaching and progression support.

The deal also comes at a time when digital fitness platforms are shifting from passive data logging to delivering active guidance. While many apps offer social or tracking features, Strava’s investment in structured coaching marks a strategic move to meet rising user expectations for personalised, insight-driven workouts within a single platform.

By acquiring Runna, Strava positions itself to deliver deeper daily engagement and scalable training support to its 120 million global users. As the company continues to build value around its premium offering, integrating coaching directly into the app may serve as a competitive differentiator in the increasingly crowded fitness technology market.