Sportradar Group AG has announced a definitive agreement to acquire IMG ARENA’s global sports betting rights portfolio from Endeavor Group Holdings. The deal, unveiled during Sportradar’s Q4 and end-of-year earnings call, will significantly enhance the company’s position in key sports, particularly tennis, soccer, and basketball.
The acquisition will allow Sportradar to secure exclusive betting rights to three of the four Grand Slam tennis tournaments—Wimbledon, the US Open, and Roland Garros—further strengthening its influence in one of the most wagered-on sports worldwide. The agreement also brings strategic relationships with more than 70 rightsholders, covering approximately 39,000 official data events and 30,000 streaming events across 14 sports on six continents. Notable properties include Major League Soccer, EuroLeague basketball, and the PGA Tour, expanding Sportradar’s distribution capabilities and reinforcing its presence in the sports betting ecosystem.
A unique element of the transaction is its financial structure. Sportradar will not be required to make any cash payment to acquire IMG ARENA’s assets. Instead, the deal includes financial consideration totaling $225 million, comprising $125 million paid to Sportradar and up to $100 million in cash prepayments made by Endeavor to specific sports rightsholders. This structure enhances Sportradar’s financial position while accelerating revenue, adjusted EBITDA, and free cash flow growth. The deal is expected to be immediately accretive to Sportradar’s adjusted EBITDA margins, aligning with the company’s disciplined investment strategy.
Sportradar CEO Carsten Koerl emphasized that the company’s success is built on its extensive sports coverage, advanced technology, and global distribution network. He highlighted the impact of the acquisition, stating that the addition of these strategic betting rights will unlock new growth opportunities while bolstering Sportradar’s market position in high-value sports.
The acquisition comes at a time when the global sports betting market continues to expand, with technology-driven solutions becoming increasingly crucial in the competition for market share. Sportradar, already a dominant force in data analytics and betting services, will leverage its scalable technology platform to integrate IMG ARENA’s assets seamlessly. This will not only enhance Sportradar’s product offerings but also create additional value for clients, partners, and shareholders.
The transaction is expected to close in the fourth quarter of 2025, subject to regulatory approvals and customary closing conditions. Sportradar will provide further details during its Investor Day on April 1. As the company moves forward with this acquisition, it further cements its position as a key player in the global sports betting landscape, strengthening its ability to drive innovation and monetization opportunities across the industry.