AI-powered sports media management platform ScorePlay has successfully raised $13 million in a Series A funding round, marking a major milestone in its mission to transform how sports organisations handle digital content. The investment round was led by 20VC, the venture capital firm founded by Harry Stebbings, with participation from high-profile investors including Alexis Ohanian’s Seven Seven Six, APEX Capital, and sports stars such as NBA champion Giannis Antetokounmpo, Formula 1 World Champion Nico Rosberg, and USWNT star Alex Morgan’s Trybe Ventures.
Since its launch in 2021, ScorePlay has rapidly emerged as a game-changer in sports media, offering an AI-driven platform that automates the tagging, organization, and distribution of digital content for clubs, leagues, and athletes. The platform enables sports organizations to manage vast amounts of media assets in real-time, helping them maximize their reach, streamline workflows, and deliver high-value content to players, broadcasters, and commercial partners with ease. By harnessing AI, ScorePlay simplifies the process of content discovery and distribution, reducing the time spent manually managing media while ensuring it reaches the right audience almost instantly.
ScorePlay has already made a significant impact in the industry, with over 200 sports organisations utilising its platform. More than 50 professional teams in the United States, spanning the NBA and NHL, are active users, while over 100 European football clubs—including teams from the Premier League, La Liga, and Bundesliga—rely on ScorePlay for their media operations. The platform is also widely adopted by major leagues and governing bodies, including MLS, NWSL, and international federations covering sports such as basketball, volleyball, and skiing. Remarkably, ScorePlay has maintained a 100% client retention rate since its inception, demonstrating the platform’s value and effectiveness.
The growing demand for real-time content distribution in sports has made ScorePlay an essential tool for organizations looking to engage fans and monetize their digital assets more efficiently. With the rise of social media and evolving media consumption habits, clubs and athletes must act faster than ever to capitalize on key moments, whether it's a game-winning goal, a record-breaking performance, or a viral highlight. ScorePlay's AI capabilities allow teams to capture, tag, and share these moments instantly, ensuring that athletes and brands remain at the forefront of digital engagement.
The investment signals strong confidence in ScorePlay’s ability to redefine how sports media is managed. Harry Stebbings, founder of 20VC, praised the company’s vision, stating that ScorePlay is setting a new industry standard by helping sports organizations adapt to a fast-changing digital landscape. Alexis Ohanian echoed this sentiment, highlighting the platform’s rapid growth and significant impact on the sports industry. Ohanian, an early investor in ScorePlay, was particularly impressed with its reception at the inaugural Athlos event in September and emphasized its growing influence in reshaping sports media.
ScorePlay’s new funding will be used to accelerate its growth, expand its reach, and further develop its AI-driven media management tools. The company aims to continue innovating and evolving alongside the rapidly changing demands of sports organizations, athletes, and commercial partners. As sports media becomes increasingly data-driven, ScorePlay’s technology is poised to become an indispensable resource for organizations seeking to maximize the value of their content and enhance fan engagement.
Looking ahead, ScorePlay plans to deepen its integration with existing sports ecosystems and explore new opportunities for collaboration with leagues, federations, and teams worldwide. With a strong track record of success and the backing of influential investors from both the tech and sports industries, the company is well-positioned to lead the next evolution in sports media management.