Saudi Sports Sector Reaches $8.53 Billion in 2025 as Strategic Investments Fuel Rapid Growth

Saudi Arabia’s sports sector has grown to a market value of SAR32 billion (approximately $8.53 billion USD) in early 2025, up from just SAR5 billion ($1.33 billion USD) in 2016. The exponential rise reflects the success of the Kingdom’s Vision 2030 strategy in transforming sport into a core pillar of economic diversification and global engagement.

The data, reported by Zawya, highlights how government-led investment, combined with private sector activation, has helped elevate Saudi Arabia’s profile in the global sports economy. Flagship events such as the Formula 1 Saudi Arabian Grand Prix, LIV Golf tournaments, and high-profile boxing matches in Riyadh have drawn international attention and significant economic impact. The recent hosting of the FIFA Club World Cup and the expansion of the Saudi Pro League have further contributed to this growth trajectory.

“The numbers reflect more than just event hosting,” said Prince Abdulaziz bin Turki Al-Faisal, Minister of Sports. “They represent a sustainable and long-term approach to building a dynamic sports industry that supports jobs, innovation, and international partnerships.”

Key areas of investment include infrastructure development, club acquisitions, grassroots talent development, and the professionalisation of domestic leagues. The consolidation of these efforts has led to increased fan engagement, rising commercial sponsorships, and a more diverse sports media ecosystem. Domestic football clubs have received substantial backing through the Public Investment Fund (PIF), while initiatives to increase youth participation in sports are shaping the next generation of athletes.

While the pace of development has been impressive, officials acknowledge challenges such as ensuring long-term return on investment, maintaining regulatory transparency, and developing local expertise to sustain the industry. There are also questions around balancing elite-focused spending with broader community access and participation.

Business analysts remain optimistic. “Saudi Arabia has created a blueprint for how sport can serve as an engine of diversification,” said Ahmed Al-Khateeb, a Riyadh-based sports and tourism consultant. “What’s critical now is execution—turning large-scale investments into measurable outcomes across tourism, employment, and commercial rights.”

Looking ahead, the General Sports Authority forecasts continued double-digit growth in the sector through 2030. With planned bids for future Olympic and World Cup events, increased partnerships with international federations, and further investment in women’s sports and digital innovation, Saudi Arabia appears well positioned to scale its influence in global sport.

The sector’s transformation from $1.33 billion in 2016 to $8.53 billion today underscores both the ambition and strategic clarity behind the Kingdom’s approach. As sport becomes a key economic and diplomatic asset, Saudi Arabia is building not just events - but an industry.