Paris Saint-Germain (PSG) has announced the launch of PSG Labs, a new initiative dedicated to sports innovation, athlete performance, and fan engagement. The project, unveiled at a major technology conference in Qatar, marks the club’s first international expansion in this area, with Doha selected as the base for its global innovation hub. By establishing PSG Labs in one of the fastest-growing technology and sports ecosystems, the club aims to accelerate advancements that enhance football operations and redefine the fan experience.
PSG Labs will serve as a collaborative platform, bringing together startups, research institutions, and technology partners to explore solutions that improve various aspects of the sport. The initiative will focus on three key areas:
Digital fan engagement – Developing interactive experiences, personalised content, and digital-first innovations to enhance how fans connect with the club.
Performance technology – Using wearable sensors, AI-driven analytics, and biometric tracking to optimise player training, recovery, and injury prevention.
Smart stadium and training facilities – Implementing data-driven infrastructure that improves venue operations, sustainability, and the in-game experience.
Doha was strategically chosen as PSG Labs’ first international hub due to Qatar’s increasing investment in technology, sports, and digital transformation. The country has positioned itself as a global sports and innovation hub, hosting major tournaments such as the FIFA World Cup 2022 and investing heavily in smart stadium infrastructure and AI-driven analytics. By basing PSG Labs in Doha, the club can leverage this ecosystem, working closely with local and international experts on the latest sports technology advancements.
PSG President Nasser Al-Khelaïfi emphasised the club’s commitment to embracing innovation as part of its long-term strategy. “PSG Labs represents the next step in our vision for the club’s future. By bringing together top minds from across sports and technology, we are ensuring that PSG remains at the forefront of innovation, both on and off the pitch.”
The club has outlined plans to launch pilot projects at the Doha hub, testing AI-driven match analysis tools, immersive digital fan experiences, and new revenue models linked to digital platforms. Once refined, successful innovations will be rolled out across PSG’s operations in Paris and globally. This approach ensures that PSG Labs is results-driven, focusing on practical, scalable innovations rather than speculative projects.
The launch of PSG Labs highlights a growing trend among elite football clubs to adopt sports technology and digital transformation as part of their competitive strategy. Clubs across Europe have been increasingly investing in AI-powered analytics, digital fan ecosystems, and smart venue solutions, reflecting the broader shift towards technology-driven football operations.
By aligning itself with leading startups and technology firms, PSG is positioning itself as a key player in shaping the future of football innovation. With PSG Labs, the club is not just responding to technological changes but actively driving them, ensuring it remains at the cutting edge of modern football.