NEXEN TIRE, a global leader in tyre manufacturing, has announced a groundbreaking partnership with Al Nasr SC, one of Dubai’s premier football clubs. This deal marks NEXEN TIRE’s first-ever sponsorship of a football club in the Middle East, further expanding its presence in the region.
Al Nasr SC, founded in 1945 and known as the oldest football club in the UAE, competes in the UAE Pro League. Through this partnership, NEXEN TIRE will activate a range of marketing initiatives, including LED and digital billboard advertising at the stadium, prominent logo placements, and joint promotional campaigns. The collaboration was established in cooperation with NEXEN TIRE’s local distributor, Al Saeedi, enhancing their long-standing partnership in the UAE.
The Middle East is a key strategic market for NEXEN TIRE, driven by the region’s booming automobile industry. Since 2012, NEXEN has supplied tires for Dubai’s taxi fleet, with sales showing consistent growth.
NEXEN TIRE has a robust sports marketing portfolio, sponsoring top-tier football clubs like Manchester City (Premier League), Juventus FC (Serie A), and SK Slavia Prague (Czech First League), along with Bundesliga teams and Major League Baseball’s San Diego Padres. This latest partnership with Al Nasr SC is part of NEXEN TIRE’s ongoing strategy to bolster its global presence.
A NEXEN TIRE representative commented, “Sports marketing is a powerful tool to boost brand recognition and foster deeper connections with consumers. Through this partnership with Al Nasr SC, we aim to elevate our brand’s visibility and solidify our business ties in the Middle East.”