Manchester United and Adidas have announced a new initiative allowing Roblox players to dress their avatars in Manchester United's 2024/25 home kit. This innovative collaboration offers shirts, shorts, and socks from the latest kit, accessible through a newly launched United shop within the Adidas Outfit Creator experience on Roblox.
This launch provides fans a unique opportunity to demonstrate their allegiance to Manchester United as they engage with Roblox's vast community of 77 million daily active users. The immersive platform now includes not only the new home kit, which proudly features Snapdragon as the front-of-shirt partner and DXC as the sleeve partner but also a variety of other Manchester United and Adidas apparel.
Fans can outfit their avatars with the 2024/25 anthem jacket, reminiscent of those worn by players during lineup introductions, and the pre-match shirt, seen during warm-up sessions. For the ultimate fan accessory, the club’s iconic mascot, Fred the Red, can be perched on avatars’ shoulders.
The bespoke United shop within the Adidas Outfit Creator is meticulously designed, showcasing United products and featuring the club's honours board, imagery of leading players, and a wall-sized video celebrating the storied history of Manchester United.
Ronan Joyce, Director of Digital Innovation at Manchester United, shared his enthusiasm for the project: “We’re collaborating closely with Adidas to ensure a best-in-class experience for United fans. We will be releasing multiple products over the coming months, replicating our real-world products with Adidas. All designed to help United fans show the world what they’re made of.”