Saudi Arabia-backed LIV Golf has secured a major broadcasting milestone with a new multi-year media rights agreement with Fox Sports, a strategic move aimed at expanding its global footprint. The deal, which covers exclusive live broadcasts of LIV Golf events in the United States, signifies the league’s growing influence and ambitions to challenge traditional golf establishments. The agreement will see Fox Sports air all 14 LIV Golf events in 2025 across its main channels, with additional digital content made available via Fox Sports’ streaming platforms and The CW network.
The partnership with Fox is expected to enhance LIV Golf’s visibility in key markets, attracting a broader audience and potential commercial opportunities. A LIV Golf spokesperson stated, "This partnership with Fox Sports is a testament to our commitment to bringing world-class golf to audiences around the world. We are excited to expand our reach and showcase the exciting, innovative format that LIV Golf offers."
In parallel with the media rights expansion, LIV Golf has appointed seasoned sports executive Scott O’Neil as its new chief executive officer. O’Neil, who brings extensive experience from his tenure at Harris Blitzer Sports & Entertainment and the National Basketball Association (NBA), is set to steer LIV Golf through its next phase of growth. He emphasized the league’s potential, saying, "LIV Golf is transforming the game, and I am thrilled to lead an organization that is pushing the boundaries of innovation and entertainment in sports."
LIV Golf’s growth aligns with Saudi Arabia’s broader Vision 2030 initiative, which aims to diversify the country’s economy through investments in sports and entertainment. The PIF-backed league continues to disrupt the traditional golf ecosystem with its lucrative player contracts and innovative tournament formats, positioning itself as a formidable competitor to established tours.
As the 2025 season approaches, LIV Golf’s partnership with Fox Sports and its new leadership under O’Neil set the stage for a pivotal year in its pursuit of global dominance. The league’s strategy of leveraging high-profile media partnerships and experienced leadership signals its intent to solidify its position in the evolving sports industry landscape.