NTT, a leading Japanese technology service corporation, has announced a renewal of its title sponsorship of the IndyCar Series, one of the most popular and competitive motor racing championships in the United States. The multi-year deal will come into effect in 2024, following the expiration of the current agreement.
NTT became the title sponsor of the IndyCar Series in 2019, taking over from US telecoms giant Verizon. Under the renewed agreement, NTT and its NTT Data subsidiary will also continue to serve as the official technology partner for IndyCar, the IndyCar Series, the Indianapolis Motor Speedway, the iconic Indianapolis 500 race, and NASCAR’s Brickyard weekend, which is held at IMS.
One of the key features of the partnership is NTT's provision of race and driver data to fans via multiple channels, including the IndyCar app powered by NTT Data and NBC television broadcasts. Additionally, NTT will continue to use the partnership to increase brand awareness, engage with clients, and explore business-to-business initiatives. The firm will also maintain its involvement in IndyCar’s sustainability initiatives.
Roger Penske, the Chairman of Penske Corporation, which owns IndyCar and the Indianapolis Motor Speedway, commented, “NTT is an excellent partner across our enterprise with strong expertise and a deep commitment to our sport. From Smart Venue technology to the reimagined series mobile application, NTT is transforming the fan experience in new and innovative ways. We look forward to a bright future together.”
NTT is also a sponsor of other prominent sporting events, including the Tour de France cycling race and the Open golf tournament. The company has consistently demonstrated its commitment to innovation and sustainability in its partnerships with sports organizations.