GRUP MEDIAPRO has announced plans to launch a €1 billion fund aimed at acquiring and managing sports intellectual property (IP) worldwide, leveraging its expertise in broadcasting rights, merchandising, sponsorship, and event management. This fund positions the Spanish audiovisual giant as a key player in the sports IP market, intending to enhance the value of acquired IP through strategic management and monetisation.
The fund will focus on acquiring IP across both well-established and emerging sports, with GRUP MEDIAPRO set to implement its extensive experience to grow these assets into profitable ventures. This aligns with its long-standing role in audiovisual activities, expanding its reach in the global sports landscape by harnessing its industry know-how.
The fund will also welcome third-party investors, with initial discussions underway. GRUP MEDIAPRO's proven track record in sports content and IP management has already sparked interest from potential partners.
Recent years have seen significant changes in the sports IP market, driven by pandemic shifts, new streaming platforms, and advances in technology. As sports organisations explore diversified revenue streams, GRUP MEDIAPRO’s deep-rooted expertise places it advantageously to capture new opportunities in this evolving industry. The fund’s approach will be pivotal for the economic growth and sustainability of sports IP, particularly in adapting to modern consumption habits and technological advancements.