FloSports Secures $100 Million Series D Funding Led by Dream Sports to Accelerate Streaming Expansion

FloSports, a US-based sports streaming platform specialising in “underserved” sports communities, has closed its Series D funding round, bringing its total capital raised to over $100 million. The round was led by India’s Dream Sports, a major player in global sports technology, alongside continued support from existing investors including Causeway Media Partners, Warner Bros. Discovery, DCM Ventures, Bertelsmann Digital Media Investments, and Fertitta Capital.

Founded in 2006, FloSports has established a strong niche by delivering live and on-demand coverage across more than 25 sports categories. The company is particularly known for its focus on sports such as wrestling, track and field, cheerleading, and gymnastics—disciplines that often lack mainstream broadcasting coverage. The new capital is expected to support expansion into additional sports verticals such as combat sports, weightlifting, and international amateur events, further deepening its appeal among grassroots and enthusiast communities.

FloSports partners with over 400 rights holders globally, offering a platform for exposure, content production, and monetisation for both amateur and professional sporting organisations. The funding will be directed toward expanding the platform’s content portfolio, improving user experience, scaling streaming infrastructure, and enhancing production capabilities. The company will also increase investment in original content and broaden its distribution channels as it aims to deepen fan engagement and grow its subscriber base.

CEO Mark Floreani described Dream Sports as an ideal partner, citing shared values in customer-centric product development and sports innovation. Dream Sports, the parent company of fantasy sports platform Dream11 and the streaming service FanCode, brings a user base of over 200 million and extensive experience in data-driven fan engagement. Its strategic involvement is expected to support FloSports in reaching wider audiences and expanding its footprint in new markets.

FloSports operates in a competitive space that includes other specialised or long-tail content platforms such as Overtime, Buzzer, and segments of ESPN+. The company’s emphasis on direct-to-consumer engagement and sport-specific communities differentiates it from traditional sports networks.

The Series D funding follows a record year for FloSports. In 2024, the platform streamed over 40,000 live events, reached 23 million unique viewers, and saw a 24% increase in social media engagement. These milestones contributed to the company’s highest-ever annual revenue and reinforced its value proposition in the increasingly fragmented sports media landscape.

This partnership reflects a broader trend of targeted investment in niche and community-driven sports content. As traditional broadcasters continue to focus on premium rights, streaming platforms like FloSports are gaining traction by offering accessible, sport-specific content to loyal and engaged audiences. The alignment with Dream Sports positions FloSports to further evolve as a global player in the direct-to-consumer sports streaming market, capitalising on growing demand for specialised content and digital-first experiences.