Five NBA arenas are introducing the latest iteration of Amazon's Just Walk Out shopping platform, providing fans with a seamless, checkout-free experience. Eight stores equipped with this cutting-edge technology will open across Gainbridge Fieldhouse (Indiana Pacers), Spectrum Center (Charlotte Hornets), Scotiabank Arena (Toronto Raptors), Crypto.com Arena (Los Angeles Lakers), and Paycom Center (Oklahoma City Thunder).
Powered by generative AI, Amazon's Just Walk Out platform allows customers to grab what they want and leave without stopping at a checkout. Utilizing advanced computer vision, sensor fusion, and deep learning technologies, the system detects items picked up or returned by shoppers in real-time, generating a receipt automatically.
The latest stores feature Amazon's new multi-modal AI foundation, launched in July 2024, which enhances the efficiency of the checkout-free experience. By simultaneously analyzing data from cameras, weight sensors, and other inputs, the system prioritizes key information to ensure accuracy in tracking the items selected.
This advanced model also employs transformer technology, enabling continuous learning and improving the overall shopping experience.
To access the stores, fans simply tap their credit card or mobile wallet, select their items, and walk out—no lines, no checkouts.
With these new openings, Just Walk Out technology now powers over 100 stores in sports stadiums across the U.S., UK, Australia, and Canada. The expansion includes new stores in key NBA arenas, bringing Amazon’s innovative shopping experience to even more sports fans.
The technology is already available in several major venues, including TD Garden (Boston Celtics), United Center (Chicago Bulls), and Fiserv Forum (Milwaukee Bucks), expanding the frictionless shopping trend across the NBA.