Dubai-based airline Emirates has renewed its long-standing partnership with the DP World Tour, securing its role as the tour’s Official Marketing Partner and airline through 2031. This seven-year extension reinforces Emirates' commitment to golf, a sport that aligns with the airline’s strategy of connecting with high-value audiences worldwide.
Under the extended agreement, Emirates will maintain a visible presence across DP World Tour events, including the prestigious DP World Tour Championship held annually in Dubai. Emirates’ sponsorship grants it access to comprehensive branding opportunities throughout the season, enhanced by media and digital platform integration, along with premium hospitality and exclusive Pro-Am experiences.
As an Official Tournament Partner, Emirates will be represented at 15 tournaments each season, bolstering the airline's engagement with an international golf audience. Additionally, Emirates continues to support the tour’s Virtual Eye feature, providing year-round visibility through live television broadcasts, the DP World Tour website, and social media.
Boutros Boutros, Divisional Senior Vice President of Corporate Communications, Marketing, and Brand at Emirates, highlighted the airline’s dedication to supporting golf and the broader sports industry as a core aspect of its global brand strategy. This renewal marks a strategic move for Emirates as it strengthens its positioning in a sport that aligns with the brand’s premium offerings and global reach.
The extended partnership aligns Emirates with the DP World Tour's continued growth, leveraging the global appeal of golf to reach a diverse audience.