Global sports streaming service DAZN has signed a multi-year broadcasting agreement to air the E1 Series, the world’s first electric powerboat racing championship, backed by Saudi Arabia’s Public Investment Fund (PIF). The deal further solidifies DAZN’s position as a leading streaming platform for emerging sports while strengthening Saudi Arabia’s role as a pioneer in sustainable motorsports.
The agreement will see DAZN provide exclusive global coverage of the E1 Series, which has been designed to combine sustainability, technology, and elite racing. With fully electric racing boats, the championship aims to push innovation in marine sports while promoting environmentally friendly initiatives in high-performance competition.
E1 Series co-founder Alejandro Agag, known for his involvement in Formula E and Extreme E, sees this partnership as a pivotal step in promoting electric-powered water racing on a global scale. The series is expected to attract sponsorships from major sustainability-focused corporations, aligning with Saudi Arabia’s ongoing commitment to clean energy and futuristic sporting events under Vision 2030.
With Saudi Arabia’s investment in cutting-edge sports properties, E1 aligns with the kingdom’s Vision 2030 objectives, aiming to position the country as a global leader in sports technology and innovation. The races will take place in coastal cities worldwide, with Middle Eastern locations expected to play a significant role in the series’ calendar. Industry insiders anticipate that Saudi Arabia could eventually host an E1 championship race, further cementing its influence in the sport.
The streaming partnership with DAZN reflects the increasing demand for non-traditional motorsports, particularly those with a sustainability component. With its established global reach and focus on innovation, DAZN is expected to introduce E1 to millions of motorsport enthusiasts, many of whom are already engaged with electric racing through Formula E.
As Saudi Arabia continues to expand its footprint in global sports investments, the DAZN-E1 partnership serves as a blueprint for future sustainability-driven sports ventures. The intersection of technology, environmental consciousness, and elite racing ensures that E1 has the potential to become a flagship motorsport of the future.