Saudi Arabia has announced a $3.3 billion investment to develop a state-of-the-art sports complex in partnership with Alpha Jossor Investments and UK-based Blockchain Sports Ecosystem. This new complex will become one of the largest athletic hubs in the Middle East and North Africa, integrating advanced technologies like AI, blockchain, and performance tracking. Key features include a cutting-edge football academy and a $1.6 billion real estate development with 1,500 villas and over 3,300 apartments, all supporting sustainable living and aligned with the Kingdom’s Vision 2030.
The project aims to elevate Saudi Arabia’s global sports profile and increase sports participation to 40% by 2030. This initiative is expected to generate $22 billion in economic impact and create over 100,000 jobs in the sports and entertainment sectors. Blockchain Sports Ecosystem will bring a global team of experts and technologies to develop the hub, which includes digital platforms for managing athlete identities and global scouting efforts.
Faisal Janahi, CEO of Alpha Jossor, emphasised the partnership’s role in advancing Vision 2030’s objectives. The collaboration aims to attract foreign investment while offering innovative sports solutions, positioning Saudi Arabia as a leader in the global sports industry. The agreement was formalised at a ceremony in Riyadh attended by prominent football stars, Kevin Kuranyi, Jay Jay Okocha, Mikael Silvestre and Jens Lehman, who endorsed the strategic partnership.
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