NEWS & INSIGHT

AC Milan Expands Middle East Presence with New Academy in Bahrain

LFP and WSC Sports Forge Five-Year Partnership for AI-Driven Video Content

FIFA and Hawk-Eye Unite for the Future of Football Technology

Women’s Sport to benefit from huge investments by UEFA and GroupM

Sevilla FC and Future Falcons Partner to Develop Young Saudi Talent

Paris Saint-Germain Partners with Matchain to Drive Web3 Innovations and Transform Fan Engagement

LaLiga Partners with Sportsbet.io to Boost Fan Engagement with Crypto Rewards

Arnault Family Shakes Up French Soccer with Paris FC Purchase

FIFA Announces Partnership with Konami’s eFootball for FIFAe World Cup

Saudi Arabia’s PIF considering $1bn investment in DAZN

Atletico Madrid Secures Long-Term Naming Rights Deal with Riyadh Air

Riyadh Season Signs Major Sponsorship Deal with La Liga

MLS Acquires Stake in OneFootball, Forms Global Highlights Partnership

DAZN and Al-Hilal Partner for Global Football Channel

Giorgio Chiellini Invests in Mercury/13, Backing Women’s Football Growth

Barclays Doubles Investment in Women’s Football with New Multi-Year Sponsorship Deal

Friedkin Group Reaches Agreement to Acquire Everton Football Club

Hearts in Negotiations with Brighton's Tony Bloom Over £10m Investment

Arsenal Partners with NTT DATA for Digital Transformation

Blockchain Sports and Alpha Jossor to develop $3.3b sports complex in KSA: