NEWS & INSIGHT

ESPN to Launch Disney Character NBA Simulcast on Christmas Day

PIF Expands Media and Sports Influence with Majority Stake in MBC Group

LFP and WSC Sports Forge Five-Year Partnership for AI-Driven Video Content

GRUP MEDIAPRO Launches €1 Billion Fund to Invest in Global Sports Intellectual Property

Riyadh Season Partners with BOXXER for Major UK Boxing Events

Saudi Arabia in Talks to Acquire Qatari Broadcaster BeIN Sports

Qatar Investment Authority Joins $50 Million Funding Round for ONE Championship Parent Company

Saudi Arabia’s PIF considering $1bn investment in DAZN

Atletico Madrid Secures Long-Term Naming Rights Deal with Riyadh Air

Riyadh Season Signs Major Sponsorship Deal with La Liga

MLS Acquires Stake in OneFootball, Forms Global Highlights Partnership

NFL Ventures Into Immersive Entertainment with Cosm Partnership

NEXEN TIRE Expands Global Presence with First Football Club Sponsorship in the Middle East

DAZN and Al-Hilal Partner for Global Football Channel

NFL and Amazon Partnership to Drive AI-Enhanced Football Experience

Tik Tok Partners with The Saudi Pro League

Minnesota United FC and Target Launch First-Ever In-Stadium AR Experience in MLS

NFL Shelves Hawk-Eye Technology for First Down Measurements

AFLW Introduces Sportable's Smart Ball Technology for 2024 Season

Ligue 1 and Serie A Go Direct-to-Consumer in UK and Ireland