NEWS & INSIGHT

Riyadh Season Signs Major Sponsorship Deal with La Liga

Oak View Group & Ethara to operate Zayed Sports City and House of Sustainability as OVG Middle East:

Emirates Esports Federation & ITW Universe Unveil E-Gaming League (EGL) Set to Launch in March 2025

Qiddiya Investment Co. Awards $1 Billion Contract for Prince Mohammed bin Salman Stadium Project

FC Bayern Basketball Partners with Acronis to Strengthen IT Infrastructure

Genius Sports Partners with Reddit to Deliver Live NFL Data to Fans

Monumental Sports & Entertainment Partners with KPMG to Transform Fan Experience and Arena Operations

NFL Ventures Into Immersive Entertainment with Cosm Partnership

NEXEN TIRE Expands Global Presence with First Football Club Sponsorship in the Middle East

DAZN and Al-Hilal Partner for Global Football Channel

NFL and Amazon Partnership to Drive AI-Enhanced Football Experience

Infinite Reality Partners with Google Cloud to Revolutionise Sports and Entertainment

Tom Brady’s Autograph Relaunches, Shifting Focus from NFTs

Arsenal Partners with NTT DATA for Digital Transformation

Blockchain Sports and Alpha Jossor to develop $3.3b sports complex in KSA:

Tik Tok Partners with The Saudi Pro League

Minnesota United FC and Target Launch First-Ever In-Stadium AR Experience in MLS

NFL Shelves Hawk-Eye Technology for First Down Measurements

AFLW Introduces Sportable's Smart Ball Technology for 2024 Season

Ligue 1 and Serie A Go Direct-to-Consumer in UK and Ireland