NEWS & INSIGHT

IMG Report: YouTube, AI, and Direct-to-Consumer Models Set to Transform Sports in 2025

MLB Partners with Sportradar to Revolutionize Talent Scouting Across All 30 Teams

UFC confirm IBM as First Official AI Partner

ESPN to Launch Disney Character NBA Simulcast on Christmas Day

Professional Fighters League to Host Events in Dubai Under New Strategic Partnership

Jeddah to Host E1 Electric Boat World Championship for Second Year Running

Audi Denies Rumours of F1 Sale to Qatar

Liberty Media on Track to Secure MotoGP Acquisition by Year-End

Endeavor Strikes $450 Million Deal to Sell Betting Subsidiaries OpenBet and IMG Arena

M&C Saatchi Sport & Entertainment Expands to the Middle East to Capture Growing Sports and Entertainment Market

PIF Expands Media and Sports Influence with Majority Stake in MBC Group

AC Milan Expands Middle East Presence with New Academy in Bahrain

Emirates Extends DP World Tour Partnership Through 2031

NEOM Project Shifts Focus to Sports Venues Amid Rising Costs

DP World Tour and Golf+ Launch Virtual Reality Experience for Golf Fans

LFP and WSC Sports Forge Five-Year Partnership for AI-Driven Video Content

TMRW Sports Invests in Fastbreak.ai's AI Scheduling for TGL Launch

FIFA and Hawk-Eye Unite for the Future of Football Technology

TKO Group Holdings Acquires IMG, On Location, and PBR from Endeavor in $3.25 Billion Deal

GRUP MEDIAPRO Launches €1 Billion Fund to Invest in Global Sports Intellectual Property