Soccerex MENA 2025 will be held from 23–25 February at Egypt’s International Exhibition Centre in Cairo. This event is the premier football business gathering for the Middle East and North Africa, providing a platform for professionals to discuss market trends, investment opportunities, and regional development. Key topics include youth player development, sponsorship strategies, and the commercialisation of football in emerging markets. The programme features expert-led panels, case studies, and networking sessions designed to foster collaboration and drive the sport forward. With a focus on addressing the unique opportunities and challenges in the MENA region, attendees will gain actionable insights and make valuable connections with industry leaders. Soccerex MENA continues to set the standard for football business events in the region, offering unparalleled access to the organisations and individuals shaping the future of football across the Middle East and North Africa.