The Middle East Sports Investment Forum (MESIF) 2025 is Europe's leading conference and exhibition dedicated to the latest trends in MENA sports investments. This forum, powered by the Ministry of Investment of Saudi Arabia, will welcome government representatives from across the GCC to Europe.

 

The event will be attended by ministries of sports and sovereign wealth funds, as well as private sector investors, sports brands, broadcasters, infrastructure providers, and many other key regional sports stakeholders.

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Speakers will share expertise from mega sports projects including NEOM, the FIFA World Cup 2034, FIBA and much more. Sessions will cover the latest trends in sports finance and investment, stadium design, sports technology, sports tourism, and fan engagement.